Facebook Ads has many benefits for both small and large businesses. Here are 3 reasons why you should try it:
Reason #1: Increases awareness of your business
If you want to raise your business’ visibility, it’s important that your potential customers notice you. Unlike Google Ads keyword search campaigns, which have their own distinct advantages, Facebook Ads allows you to show your ads to people who have not necessarily searched for your products or services. Thus introducing your brand and creating awareness of your products or services to a new pool of potential customers. With tools such as demographic and interest-based targeting, you’re able to reach people who match your target audience.
Did you know that Canadians spend an average of 1 hour and 46 minutes a day on social media? With all this focus on platforms like Facebook, Instagram and Tik Tok, it’s clear that a well-designed communication strategy is a profitable approach to take your business to the next level.
Reason #2: Choose from multiple advertising objectives
Whether your business is looking for more website traffic, conversions (e.g. in the form of sales) or lead acquisition, Facebook Ads can be very effective to pinpoint the action you want your potential customer to take. If you’ve been using the same techniques to generate demand for your services for months or even years, it would be worth trying a new approach. For some of our clients, Facebook advertising is the most attractive cost-per-action sales channel. Of course, this is not the case for all industries. As a general rule, Facebook advertising is particularly effective for companies that offer products or services such as an online clothing store as opposed to a company that offers sophisticated accounting software.
Reason #3: Connects with your audience
One of the benefits of Facebook Ads is that it creates an emotion in your audience. If you are able to send the right message to the right person, you can create interest in users who did not know you. Unlike “Search” campaigns on Google or Bing Ads, for example, Facebook & Instagram advertising allows you to deliver images and videos that, when relevant, generates emotions in users and develops a sense of ownership towards your brand. Again, you need to be able to create relevant content and show it to the right people. This is where an agency with real expertise in the field, like Union PPC, can make a big difference in achieving your short, medium and long term goals.
Have you tried Facebook Ads for your business yet?
If you haven’t tried Facebook Ads & Instagram Ads for your business yet, you may be missing out on some great results. In marketing, there is no ultra-precise route to a targeted goal which is why it’s important to take the time to test different approaches to see what works best. Sometimes a tactic may work for a while and then slow down during certain periods.
With this in mind, it’s important to be aware of the tools available to you and try different approaches. One thing is certain, social media advertising can be extremely effective and generate great results.
At Union PPC, we have helped many companies reach new business heights. Whether your goal is to increase sales, acquire leads at the lowest possible cost, or build brand awareness, our experts can help you do just that!
Ready to take the next step? Contact us today!
